★★★★★ **Third time – and we’d come back again!** What an outstanding experience. This was our THIRD time at Color Factory NYC – and honestly, that probably says it all. We absolutely LOVE this place. It’s colorful, creative, playful, slightly crazy and just pure FUN. From diving into the ball pit to dancing through Confetti Island and discovering Fortune Cookie City – we loved every single minute of it. It’s one of those rare places that brings out your inner child, no matter how old you are. And a very special shoutout to Percy, Paulina and Nijaye – you guys were THE COOLEST team and made an already amazing experience even better. Thank you for the energy, the laughs and the good vibes. NYC, we’ll be back! Color Factory, obviously we’ll be back too. 💜💚🩷💙🩵❤️
About Activity
What's Included
Includes
- All Fees and Taxes
Excludes
Itinerary
Color Factory is an unforgettable art adventure located near SOHO in Manhattan. Voted the #1 Immersive Art Experience in America by USA Today readers. Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by NYC.
Language Offered
Additional Info
Cancellation Policy
Reviews
don’t trust positive reviews and photos; watching paint dry is more worth your time. the rooms other than the ball pit are uninteresting to children and the ball pit (for someone 5’2) goes up to your ankles especially around the slide. it took me about twenty minutes and sixty dollars to get one cookie and to laugh with my friend about how badly made and boring this “interactive art experience” is. just a quick summary of the rooms; in photos one of the funniest rooms looks like the Confetti Room but sadly barely any confetti comes from the ceiling and it just looks like a room full of torn paper. the Silent Disco Room was a cool concept but it only works if your kids are actually wants to participate. (there was not a single kid in the room who even knew the music) there was a room with Spinning Benches which i thought could be fun until i found out that the benches didn’t spin and just sat there..? you’ll find a “Choose Your Own Adventure/Color” Room that looks fun for a parent or an older child but in the actual rooms you can choose it looks like the creators of ‘Color Factory’ went to Lowe’s and just picked up any discount depressing paints. i am currently sitting in the seats next to the ball pit and i am trying to think of any other of the twelve rooms and i cant, all of them are so easy to forget and uninteresting that i cant even leave a bad review of them. if you want your children (and your wallet) anwant to suffer in a boring, stale, uncolorful, building, take them to a pediatrician’s clinic; the waiting rooms are more fun. (this is a copy paste from my google review, just want to warn more people.)
My advice: money is green, which is a color. Keep your green money in your pocket and don’t spend it at Color Factory. A color museum should have COLOR. This place was unbelievably shabby and unloved, the confetti room had no confetti, the color rooms were just painted empty dark closets the size of a mop and bucket. The whole thing could be done better in your own garage with three quarts of Sherwin-Williams paint and a roll of paper towels for confetti. The ball pit was only ankle deep in balls. I’m so embarrassed for Color Factory, I could make this place better in one long weekend with $100 and the help of three kids from a teenage art class. Collect colored objects from Goodwill, buy paint samples from Lowe’s! Let kids paint! Buy colored plastic magnets and some light tables! In such a creative city packed with broke art students, this place should be amazing. It could be a home for inventive uses of color and design, instead of a broken, shabby, color-free house of sad. Skip Color Factory and just go for a walk in amazing New York.
I would give Viator 1 star if I could. My sisters and I purchased three tickets through Viator for the Color Factory NYC for June 22 at 6:00 PM. We were driving from Cleveland, Ohio that day and realized we might not make it in time, so I started calling the Color Factory around 3:30 PM to see if we could reschedule. No one answered the phone or returned our calls. At 4:12 PM, I contacted Viator directly to ask about rescheduling. The representative told me they could not change our reservation and advised us to do our best to arrive for our scheduled 6:00 PM entry. We rushed to get there and arrived just before 6:00 PM, only to discover that the Color Factory closes at 6:00 PM. I immediately checked both Google and the Color Factory’s website, and both clearly listed the closing time as 6:00 PM. It made absolutely no sense that Viator was selling 6:00 PM tickets for an attraction that closes at that exact time. I contacted Viator again, confused about why that time slot was even available. The representative acknowledged the issue and told me I would receive a refund because the attraction was closed during the time Viator allowed us to book. Unfortunately, I never received the promised callback or the refund. I also reached out to the Color Factory directly via email, but they refused to refund the tickets. We spent over a hundred dollars on three tickets, rearranged our travel plans, and rushed through New York City only to arrive at a closed attraction because of an error in Viator’s booking system. The lack of follow-through after promising a refund has been incredibly frustrating. I would strongly caution others before booking through Viator. Double-check the attraction’s operating hours yourself, because the times offered through Viator may not actually be valid. I expected much better customer service and accountability.
Super fun experience and perfect activity with tweens (boys and girls). We went on a Saturday in the morning so it wasn't busy at all. No waiting or feeling rushed because people were waiting for us. We had plenty of time in each room. Favorite rooms were silent disco and the confetti room. Instagram friendly😊 you get the photos digitally (included in the price) after the visit. We spent about an hour in total.
Amazing interactive amenities to share with great people.
Not much to say about the experience, it’s kid’s play and you can go with your children and spend some time. But expensive.. better go to a children’s playground
There is so much to do for kids and adults alike. The experience is unlike anything I have ever done! There are so many different rooms, each with different activities. Some of them have food, others have hands-on activities. If you are looking to create a fun, memorable experience with friends, family, or even by yourself, you should totally check it out!!
Good for kids 6 and under,a bit boring compared to other "experience museums", even doing all the exhibits it took ~30 min to do the whole thing. 2/3rds of the exhibits are "meh".
Truly a vibrant, interactive experience with immersive rooms, creative installations, and plenty of opportunities to take aesthetic pictures. Each exhibit is thoughtfully designed, with great attention to detail. A very visually memorable experience start to finish. Very easy to live in the moment and take it all in
This is definitely a typical tourist spot but, my Daughter and I enjoyed ourselves. Our favorite room was the headphone/ music section in the disco ball area ( we danced a lot) and the confetti room. My daughter also enjoyed the “pit-ball” area.
It was a fun and creative experience. We were through in about 45 min. My daughter enjoyed the ball pit the most and the pictures were great. I would recommend.
Take off everything you can before going into the ball pit. Otherwise, you will lose something. I lost my Bluetooth headphones that never come off in anything I do. I couldn’t call the specific location to ask about lost and found. So now I have to go back to Manhattan, hope to get a cheap parking close by, and then hope when I go in there they have my headphones.
More for instagram than an "art experience" - it is a great way for kids to spend time, burn off energy and interact with exhibits.
It was so small not worth the money or time was disappointed.
It’s ok it’s a quick experience we walked though everything in 10 mins it’s definitely overhyped lol
Expensive short, not worth the money
Interesting experience and new outlook on colors. Was lots of fun and love that they provide pictures for free!!!
I visited the color factory with my 7 year old daughter. Overall, I would have to say that 3 of the rooms would greatly appeal to young children - the confetti room, the music room and the ball pit. We visited the Color Factory on a Tuesday morning when the NYC public schools were in session, so it wasn't too crowded and my daughter was able to have a really good experience. But I'd honestly have to say that if this museum was crowded I think it would be a very different experience so I would recommend visiting on weekdays when school is in session. I was particularly happy that the digital images taken in the exhibits are included with admission. The cameras include a timer and a screen that shows you what the the picture will look like and guide you to taking a good shot in the confetti room by letting you know when to throw your confetti. (the attached picture is from their camera) . Please note you can purchase a small sample of ice cream for 75 cents ahead of time, which is cheaper than purchasing it at the museum. You pick up your ice cream in the ball pit room, and it was quite good. Also, the bathrooms were clean on the date of my visit, at least the ones in the middle of the exhibit. My daughter really enjoyed her visit here.
I re-visited the Color Factory with high expectations and excitement to share the experience with my daughter. These expectations were well-earned based on a prior visit that felt truly magical. Unfortunately, today’s experience fell very, very far short of that. We arrived for our timed entry, but the line was extremely crowded and we waited more than 30 minutes past our scheduled time to enter. There had been a private party shortly before and they clearly had not given themselves time to clean because the entry way was littered with balloon animals and trash. I was initially disappointed that the welcome Taffy treat was neither provided nor offered, removing what had previously set the tone for small moments of surprise and delight. And, it just went downhill from there. In the very first room, the camera was out of order, and there were at least four additional cameras throughout the experience that were not working. During my first visit, the final ball pit room included a complimentary ice cream treat that felt like a special closing surprise. This time, ice cream was only available for purchase, which significantly diminished that moment. They were charging a very small fee, but it really took away from the vibe and made it feel like a cash grab. Additionally, the ball pit area was unsafe due to overcrowding with children, balls being hurled everywhere, kids were buried under them, some balls were broken and sharp, and there was trash inside the pit. My first visit made me so excited to share this with my daughter and happy to return and recommend to others. Sadly, this visit was beyond disappointing and not something we would encourage others to take part in.
Small and no real entertainment or excitement was very disappointing. But we have been to the one in Houston and I can say Houston location was a 10 out of 10. New York location was a 1 out of 10.
A little underwhelming but good for the kids. Definitely made some memories and took cute photos with the love ones. It’s also a few blocks from the train station so good in the city if you don’t want to drive.
Glad we had some coupons from trip advisor and didn’t pay full price. The little snacks were fun and the way they email the photos was great. The whole thing took less than an hour with a tween and a teen. I know the factory can’t control it but there was a ton of poorly behaved children and parents who didn’t care which was annoying.
The experience takes pictures for you! No need to worry about having your phone every second. There’s also a gift shop at the very end to buy a souvenir
There’s not a lot to it! Less than half of what we expected, the cost does not justify the experience.
I would truly recommend skipping this experience. Besides the ball pit - the image that shows up for this experience, there isn't much playfulness or interactivity. Imagine you just paid $50USD to eat 1 dye coloured prepackaged fortune cookie, hold a QR code up to get pics taken (that you have to buy), find your birthday and what colour is associated with it, a room that has confetti on the floor that you have to toss to engage with it, and you get to sit across from someone in your group and listen to garbled instructions that have you write down what that person's favourite colour is. Its NOT for kids and its barely engaging for adults.
Visited with our boys (12/10). It was entertaining! Fun experiences with the various rooms and the boys loved the ball pit. It’s a fun way to burn some time and see it once.
We had such a great time at the Color Factory! The exhibits were so fun and interactive—definitely a memorable experience!
Really recommend visiting whilst in New York, particularly with young children. We visited with our 18 month old toddler & were a little unsure if there would be enough to keep him entertained but there was plenty! It’s very bright, lots of interactions & ends with a giant ball pool. It was the highlight of our trip for him & we considered visiting twice because he loved it so much. We really enjoyed too. We spoke to lots of different staff members & they helped to make the experience super special, very friendly team all round
The kids had a blast! Great experience for the whole family! I almost did not get them to leave the ball pit which was fun for all the kids no matter the age!
Not worth it. Starting with less than friendly staff greeting us and made to wait outside for the reservation time. Bathroom was filthy and literally 2 stalls. Then waited and herded through exhibits. They were very boring. Kids were wild and unsupervised. But we were stuck w them in our group. Dirty ball pit. Very lame exhibits. At $40 per guest we felt very much ripped off.
Once you book a time you can’t change it…. Our flight was delayed totally out of our control and they wouldn’t even allow us to push it back.
I never wasted my time so much. Nothing make sense about this place. If it is intended for children all the scientific information is way beyond the scope of a child comprehension. If it's intended for adults all the "playing" activities are absolutely ridiculous. I don't understand how someone can consider this an art exhibition. The only reason to waste your money on this is because it's very cold winter and you run out of activities to keep your children entertained and warm at the same time.
The amount of fun we had was very unexpected but very welcomed! The staff are helpful and the interactive rooms are great for all ages. We made colorful memories as we laughed and explored! Do yourself a favor and GO!
On a super busy holiday Saturday our family group of 15 converged on Color Factory NYC with prepaid Come Together in Color Anytime Bundle tickets. A good savings and such a fun time was had by all. This was my 3rd time visiting, a 2nd time for several in our group, and a 1st for many others, especially the little ones. Several of the installations were completely new, some changed just enough to feel fresh, and some old favorites were still dependably intact. I especially want to commend the staff whom, on such a busy day, remained patient, kind, warm, and informed. In particular, I want to mention Cameron, a sales manager in the retail store who handled my refund for a prepaid item they’d run out of stock with. His kindness and patience and willingness to accommodate a discount on a separate purchase was just the icing on an already sweet treat of a day.
I had a good time, felt like a big kid in the ball pen. I loved that there were cameras set up all over to capture the moments.
We enjoyed the many color activities, including the confetti room with confetti coming down from the ceiling and confetti on the floor to throw. The silent disco allows each person to adjust the music level to their comfort level, especially helpful for ones with auditory challenges. And dance dance dance. Exploring the color changes to famous NYC sites on the walls was a visual treat. The color challenges with color puns were great for our adults and teens. We loved the all white ball play pit with slide, not wheel chair accessible. So many explorations with color. Everything wheel chair accessible inc bathrooms except for play pit.
This is a unique way to spend a delightful hour or two. The place is filled with substantial photo opportunities. It is perfect for families and kids, but it can also be a fun place for a date. There is something interesting to see or do in each room. The route flows in one direction. Once you finish a room you can’t return to it. They give you a QR code to scan at the many photo stations. All the photos are sent to your email for free (so you can take as many photos as you wish). Intermixed within the exhibits are stations with sweet treats (ranging from jelly bellies, colorful fortune cookies, taffy, and gelato). Some rooms are more interesting than others. They have a room with colorful confetti which is fun for photos. They also have a silent disco room. There is a room with marvelous multilayer artwork which reveals different New York scenes under different colored lights. The last room consists of a large ball pit with a slide. They also give guests the choice of a little souvenir to take home (and a coupon for the gift shop). They don’t sell admission tickets there so you will need to purchase them ahead online. Tickets can be a little pricey ($39 on weekends). Tickets are less expensive on weekdays. Also they occasionally advertise online discount codes for 15 percent off. They do have a coat check available which is convenient.
it's an instagrammeable experience - so pay the 40 bucks if you're happy to pay that amount for cool, colourful photos (as many as you want, High-res photos delivered to your email) - but the experience itself isn't worth the $40 in my opinion - especially if you're going with children - it's a pretty expensive ticket for an hour of self-guided experience.
It's expensive for no reason it's was fast and not really much to do i thought it would have been more activities to do with your kids .
We loved the confetti room, the ball room and the color hallway. Great experience but feel the rate should be lower either for adult accompanying child or child under 12.
As a fan of color, I thought it was cool, the ball pit for me was a real highlight tbh, It was so much fun. A sensory experience that encourages fun and wonder. I think they could add a bit more interactive pieces to the mix but it was fun. Definitely would recommend a visit.
I very rarely write poor reviews, but I want to save other families from spending their money here. For the price we paid, we were only there for about half the estimated time. The bathrooms were disgusting, the exhibits were dirty, and it just wasn't what was described. If you are looking for a place to take Instagram worthy pics, I'm sure it's great. If you want a unique family experience that you will feel good about spending your money on, skip this one.
I would highly recommend The Color Factory! I had actually never heard of it, but my teenage daughter had, so we looked it up & checked it out, not really knowing what to expect. It was a fun experience for both of us. The place is nice & clean. They give out a few unexpected treats & send you pictures for no extra charge. I suggest a visit when you're in NYC for something a little different than the usual sight-seeing!
We were the only adults at the Color Factory without children, but we let the families go first and then got to enjoy it at our own pace - and get some awesome photos - without holding anyone up. Don't think you can't go if you don't have children - it's for everyone! You get a QR code to scan at certain photo points, so you don't have to worry about asking other people to take your photos. The Color Factory is an interactive, colourful exhibition - 16 installations of pure fun - with tasty treats and gifts to pick up along the way. It's a light-hearted way to spend a few hours.
I was a little scared of the price at first but after doing it, it was beyond worth it. It was very interactive and fun with friends and as well as getting great photos, they gave us so much food! we got macaroons, gelato, soda, and a free gift. My roommate and I had a blast
A phenomenal experience...so much fun!!! My daughter and I loved every bit of it, from the sweet treats of gummies, macarons and mochi ice cream to the interactive stations of the ball pit and drawing one another. We definitely will go back again! It was one of the top highlights being in NYC.
We went to New York Aug/Sep 2019 for our Honeymoon. We purchased a 10 day New York Pass which saved us lots of dollers on entrance at different attractions. Color Factory being one of them. It was brilliant! Given small treats along the way. Full of fun and so many interactive stations with photos take along the way. Great for all I'd say. Kids families friends couples. Definitely a must stop place for all going to New York City. Will definitely go again when back in the big apple.
We visited this attraction with our 4 teens. This was great fun and nice to have snacks in between the color rooms. We received the pictures direct via email.
My teenage daughter and I spent the afternoon here. So much fun and lots to do. Something really different than what we have back home. The activity where you had to draw the person facing you was hilarious, I laughed so much I cried. Staff were very friendly. The giant ball pit at the end is amazing.
Monday through Friday 9 am to 7 pm EST
Reach us by phone
Reach us by email
